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STARTING POINT
With more than 125 years of history, SALUS is one of the main consumer brands of Uruguay, with a very high awareness from its target audience and a trajectory that only a few brands in the market share.
CHALLENGE
Developing the redesign of the complete line of pure waters in order to mark a change and a turning point in the brand’s communication. One of the main challenges was doing homage to the mountains in minas (Sierras de Minas), transmitting it natural origin and the unmistakable quality of SALUS water.
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SOLUTION
The value of its origin is without a doubt one of the elements that was highlighted with this update. For that, we included in the top part of every label a synthesis of the outlines of the mountains of Minas.
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THIS REDESIGN FOCUSES ON THE WATER’S QUALITY AND ITS NATURAL ORIGIN, THAT’S WHY MANY STORIES AND ILLUSTRATIONS WERE CREATED BASED ON SALUS’ HISTORY AND ITS NATURAL RESERVE THAT WERE USED FOR THE BACK PANNELS OF EACH LABEL.
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THE LOGO WAS ADJUSTED TO COEXIST BETTER WITH THE REFRESHED GRAPHIC IDENTITY OF THE LINE OF LABELS.
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