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STARTING POINT
Danper is an agroindustrial corporation from Peru that commercializes its products in the five continents. With the utter conviction of contributing to generate positive change in Peru, the company has stood out not only because of the great quality of its products and its high competitiveness level, but also due to its social integrity. An example of this is the constant concern for empowering their workers through a fair and equal treatment, improving the quality of their lives, their families’ and communities’. Based on an improvement plan in the formulation of many of their products, they trusted us with the redesign of their brand “Casa Verde Gourmet” and the packaging of many of their product lines.
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GOAL
Revitalizing the identity of the graphic mark Casa Verde Gourmet and redesigning the “Lunch” product line of the brand. The goal: projecting a new visual identity that improves the connection with the target consumer: 25-35 year-old people. Product’s key aspects to communicate: naturalness of the ingredients and practical food solution (ready to eat), prepared in three simple steps: open, mix and enjoy! In order not to limit the consumption of these products only to lunch time, we decided to change the naming of the line and call it “Bowl”.
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SOLUTION
The new proposal includes different patterns in bright and attractive colors. Each combination represents a particular product of the line. Through different combinations and typographic games, the design was full of nods to the target, as a way of empathizing. Likewise, in different parts of the package there is information of interest for the consumer, aligned with Danper’s spirit and its effort to contribute to the development of Peru.
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THE NEW BRAND STRATEGY AIMED AT A YOUNG AUDIENCE, RESULTED IN A DISRUPTIVE IDENTITY.
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