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STARTING POINT
The product was thought for an adult audience mostly: active people who spent a lot of time outside their homes and needed practical solutions to eat between meals. The characteristics of this yoghurt, plus its individual cup presentation, speak of a product almost bought on impulse to reward oneself, to be eaten as a collation between meals or even as dessert.
GOAL
Looking to transmit tastiness, sensuality and a certain degree of premiumness, we started working on the brand’s naming and then we projected the graphic identity of the packaging.
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SOLUTION
The design proposal finally approved by Grupo Gloria de Perú looked to maximize the product’s tastiness through the use of a transparent package and label that make clearly visible the yoghurt and its generous layer made of pieces of fruit with syrup.
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AFTER THE SUCCESS OF THE PRODUCT, GRUPO GLORIA DECIDED TO SELL IT IN MANY COUNTRIES OF SOUTH AMERICA.