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STARTING POINT
Cereales Ángel asked us to create the naming, the packaging line and the graphic identity system for their new multicategory brand of wellness food for the Peruvian market. The brand would be first launched with cereal and cereals bars and then expand to other product categories.
CHALLENGE
The design had to be positioned within the health and wellness scope, with a flexible and open visual identity system, capable of incorporating in the future new products to the portfolio. It had to transmit tastiness, health and wellness to young adult consumers.
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SOLUTION
Being “Life” the naming proposal chosen due to its fast and easy association with concepts such as healthy and vital, a master brand pattern that works and adapts to different formats and enables every package to stand out was created. The design transmits the essence of the brand and the lifestyle that it represents through the graphic decisions taken, such as photography, color palette and typography, textures, iconography and materiality.
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AT PRESENT, LIFE IS A LEADER IN THE PERUVIAN MARKET AND IN 2018 THE BRAND WAS GRANTED THE GOLD EFFIE PRIZE OF THE EFFIE AWARDS PERU IN THE CATEGORY: LAUNCH OF NEW BRANDS OF PRODUCTS.
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