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STARTING POINT
Grupo D is a company that has leading brands among different food categories such as traditional desserts, pizzas, breads and cookies. Their request was for us to create the name and the graphic identity for their new brand of sliced bread. We had to create all the packaging line, differentiating it from the rest of their portfolio, achieving an everyday premium positioning.
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CHALLENGE
The project posed very ambitious goals: building a brand and a visual identity with a lot of personality and pithiness, and also add storytelling to the design related to the brand and the product. The goal of this request was to build a communication platform upon which to create the brand’s future communication material.
SOLUTION
What started as a brand building and packaging project turned into something broader because in Cruce we went beyond that and ended up giving life to a town, its inhabitants and their stories.
Thus was born Pueblo Magno, a warm and particular place where many of its inhabitants honor with their names and personality each kind of bread they cook there. -
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RATHER THAN BUILDING A BRAND AND AN IDENTITY, WE ENDED UP GIVING LIFE TO A TOWN WHERE ITS INHABITANTS HONOR EVERY DAY THE BREAD PREPARED THERE.
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