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STARTING POINT
A group of Uruguayan entrepreneurs created Britannia. The idea was born as an answer to the growing trend and demand for healthy products. Taking the pecan nut as the main ingredient of their product portfolio, they requested us to develop the graphic identity for this premium line of snacks with wellness positioning.
GOALS
Projecting and creating a graphic identity for the product line looking to transmit through the packaging the tastiness and premiumness. The design had to also connect with and generate empathy of the target audience: men and women of a middle and high socioeconomic status.
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SOLUTION
We used a package that was not only original in the market regarding structure, but that also placed it in the category of giftable products, expanding its consumption and buying occasion. When planning the design, we included as the background of every packaging an image with wood texture to help communicate the natural origin of the product. With interventions on areas of the image with different colors, we could associate each product variety with a particular tone, helping to its identification and differentiation.
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PROJECT BRITANNIA CONFIRMS THAT GOOD THINGS COME IN SMALL PACKAGES.
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THE DESIGN ACHIEVED A BALANCE BETWEEN THE QUALITY OF THE VISUAL IDENTITY OF THE PACKAGE AND THE PRODUCT IT CONTAINS.
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