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STARTING POINT
Following the commercial success and the recognition obtained with the previous limited edition of cans “Sayings store” of Solar cookies, Mondelez Uruguay wanted us to carry out the idea, conceptualization and design of a new limited edition of cans.
GOALS
Projecting the graphic identity of three new cookie cans that not only had to achieve its primary goal of being aesthetically attractive for a domestic environment, but also be the excuse and trigger for a whole digital and viral campaign to once again join consumers and followers, getting them to participate, interact and comment positively.
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SOLUTION
The designs of the three cans were thought as posters with three different graphic styles that dominated the graphic and advertising communication in different moments of the past century. “Solar Memory Cans” was the new motto that originated the current limited edition of cans and that gave all of us the opportunity to reaffirm that “there’s no place like Uruguay!”.
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INSPIRED BY NOSTALGIA, MEMORY AND THE SENSE OF BELONGING TO WHAT’S TYPICALLY URUGUAYAN, THIS NEW EDITION HONORS SOME TRADES THAT GAVE LIFE TO URUGUAY IN THE PAST, MOST OF THEM NO LONGER IN EXISTENCE, BUT WELL REMEMBERED.
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