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STARTING POINT
Don Vittorio is the brand leader in the dry pasta category in Peru.
The brand has always been committed to transforming daily moments into memorable experiences for its consumers. In line with this, it was decided to renew its visual identity once more, strengthening its characteristic premium nature. -
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GOAL
The project of the graphic revitalization of the brand and its packaging had as a main objective to keep on communicating the superiority that had made them grow throughout the years.
SOLUTION
In order to achieve this, a new graphic structure that potentiated black color as the main visual property of the brand was proposed.
Likewise, resources and graphic elements of the former design were reduced and synthesized, so that a more minimalistic, pure and modern look & feel could be obtained. All of this made the brand stand-out and have a greater prominence. -
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THE RENEWAL OF THE GRAPHIC IDENTITY COMMUNICATES SIMPLICITY AND GIVES THE BRAND A MORE PREMIUM CHARACTER.
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Asimismo y como parte de una revisión más amplia del portafolio de productos de la marca, tuvimos el placer de revitalizar los empaques de la línea de salsas listas para pastas. En este caso, además de mantener y potenciar la renovada identidad gráfica general ya proyectada para las pastas, se trabajó de manera especifica y de manera muy cuidada, en el apartado fotográfico, de manera de transmitir la calidad de los ingredientes utilizados y con ello reforzar el posicionamiento de experta y líder en el mundo de las pastas.
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