When considering an end-of-year present for our clients, we thought it would be nice if it was related to what we do: packaging design.
We chose a very common gift: a bottle of wine, but presented it in a creative way that suggests a fun activity: design your own bottle!
In our studio we joke about clients willing to do our work, particularly when we get comments like: â€śMake the logo bigger!, Try the background in red!, Bolder lettering!â€ť Now we are giving them the opportunity to design and we wonâ€™t get upset!
â€śWeâ€™re so tired as this year comes to an end that youâ€™ll have to design your own giftâ€ť, states the message on the wrapper. To reinforce the idea, we used improvised aesthetics: a simple sheet of white paper that appears to be hand-written. Inside, along with the label-free bottle, is a sheet of stickers with the necessary items for personalization: humorous brands, illustrations and legal texts. We also ask our clients to show us the results by sending us a photo of their design.